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7:39 PM
Around a decade back, the trend was in support of the shopkeepers, where they were able to sell goods at a larger price. The consumers didn’t have the facility to compare the prices at which the goods were provided to them. But with the emergence of internet and shopping website the entire scenario had a face-lift. With the time, price comparison became a household name. Price comparison or comparison shopping provides the price range of same products provided at different stores, with the help of which the consumer can find of which shop provides the product a cheap price. This will enable them to opt for the shops where the best quality goods are available at a low price. Comparison shopping have played a big role in bringing down the prices in the market making it easy for the consumers to chose his favourite brand at a real low price.